Twitter & the Wine Industry: How Fix St. James crafts stories for its Twitter Community

Wine Selection at Fix St. James

Small on Space but Packed with Personality

 Located in the central business district of Sydney, Australia, Fix St. James provides its patrons with more than just wine.  Through its diverse selection of wine and modest but modern ambience, this intimate wine bistro offers a true wine lovers experience.  At Fix St. James, every one of their 200-plus bottles of “juice” has been carefully chosen to express the bistro’s eclectic tastes.  The owner of Fix St. James, Stuart Knox, stocks his wall to wall shelves with little known varietals crafted by the “hands-on makers, small growers, crazies and fanatics”. 

Six Benefits of a Successful Social Media Campaign

Social Media evens the advertising and
marketing playing field.

Through my most recent work, I have not only uncovered just how deeply social media has rooted itself in the wine industry, I have also accumulated quite an arsenal of reasons why all businesses, not just vineyards and wineries, need to implement a consistent social media campaign.
While the benefits are immeasurable, I have narrowed my findings to those that have surfaced and resurfaced consistently throughout my research. 

Here are my top 6 reasons why all businesses should establish a social media presence: