Wine Country Captivates YouTube Viewers: Jordan Vineyard & Winery

Jordan Vineyard &Winery,
crafting award-winning Cabernet Sauvignon since 1972

How Jordan Vineyard & Winery preserves the land, and the people, that produce their wines 

My recent reintroduction to the euphoric experience found in a glass of wine has inspired me to expand my writing repertoire to the wine industry. 

Focusing on how the wine industry uses social media platforms to connect with their ever-expanding customer base, I began my journey with Jordan Vineyard & Winery, nestled in the heart of Sonoma's wine country.

Through my own independent research and an online interview with Lisa Mattson, Communication Director at Jordan Vineyard & Winery, I composed a case study, that I will share in a series of three blog posts, highlighting how she uses YouTube to share Jordan's unique culture of people and their crafts: Wine Country Captivates YouTube Viewers: Jordan Vineyard & Winery, Jordan Vineyard & Winery: A Proven YouTube Sensation!, and YouTube's Impact on Jordan Vineyard & Winery from a Business Standpoint. 

Here is a look at what makes Jordan Vineyard & Winery so special:

Finding Inspiration through the Written Word

So, I've been putting off publishing my first post because I couldn't decide what to write about.  I write for two other blogs, Memoirs from the Belly and Red Dirt Coffee House, but it was easy to decide how to start those two; since both are more personal in nature, I simply began with stories.

Because this blog is geared more towards my writing business, I wanted to make sure to have a great beginning: poignant, relevant, informative, and, at the same time, engaging.  So, I returned to my academia roots and conducted a little independent research; I looked through the archives of three of my favorite writing blogs and found their "maiden" posts.