Showing posts with label Peloton Cellars. Show all posts
Showing posts with label Peloton Cellars. Show all posts

Thursday, January 1, 2015

Reaching Out Through Facebook: How Peloton Cellars uses Facebook to “Keep in Touch”

 I'd say the majority of those who attended our Grand Opening were informed through FB (Facebook). That made a huge impact. I can reach out to those who I don't see nor communicate with on a regular basis.
Trish Kesselring
Peloton Cellars

Avila Beach, CA

Why the name Peloton?

French for “group”, how does a winery get the name Peloton? Founded by four friends who share a love of wine rivaled only by their love of cycling, Peloton Cellars marries the two worlds in creative ways.  Using the winery’s tasting room as a canvas, Peloton Cellars brings its love of wine and cycling to the forefront of its operation, providing décor to please the eye while the palette feasts upon its wine. From the winery's name, French for a close-knit pack of bicyclists, to the cycling quotes found on each finely-crafted bottle of wine, you are sure to appreciate Peloton’s passion for wine and cycling.