"In the Land of Lynfred": How Lynfred Winery promotes its brand awareness through blogging

Lynfred Winery, Roselle, Illinois

“My entire blog ‘In the Land of Lynfred’ (a word play on ‘In the Land of Lincoln’ since we are in Illinois ) is really about the lifestyle that comes with working at and being a patron of your local winery – we’re fun, a little kooky and very approachable.”

Christina Anderson-Heller, Marketing Director
Lynfred Winery
Roselle, Illinois 

A True “Mom-and-Pop” operation becomes a nationally renowned winery

             A pioneer of the Illinois wine industry, Fred Koehler made his debut batch of wine in the basement of his Roselle home in 1975.  With his ingenuity along with the creativity and encouragement of his late wife, Lynn, Fred continued to craft quality wines in their renovated basement for four more years. When the “Mom-and-Pop” operation outgrew the couple’s basement, Fred and Lynn opened up Illinois’ first official winery, Lynfred Winery. A clever play on the couple’s names, Lynfred ensured the legacy of its founders would live on for years to come.

How do you manage "Search Overload"?

I love these commercials!  But, until I began my online writing career, I didn't realize just how true they ring!

When I first set off on this endeavor, creating an online writing business, I spent countless hours researching.  I Googled terms close to my interests, such as "freelance copywriter", "freelance copywriting", and "making money online".  What I found was an immeasurable, almost unmanageable, amount of information. 

Where do you find inspiration for your blog posts?

Virtual Musings: Today's Cure for Writer's Block

The next step in creating an interesting, engaging blog, one that speaks to your target audience with relevance and significance, is to decide what you want to blog about.  Well, that one's easy...I want to blog about my writing services.  The question I really should be asking is, "How will I come up with ideas for my blog posts"? 

As I have discovered, sitting at my computer doesn't guarantee that I will find instant inspiration for my blog posts.  Sadly, I have wasted countless hours staring at my computer, an emply blog post screen glaring back at me, wondering what the heck to write?!?  Other bloggers make it look so easy, with their miles and miles of blog post archives taunting me as I search for some sort of inspiration and insight.

Finding Inspiration through the Written Word

So, I've been putting off publishing my first post because I couldn't decide what to write about.  I write for two other blogs, Memoirs from the Belly and Red Dirt Coffee House, but it was easy to decide how to start those two; since both are more personal in nature, I simply began with stories.

Because this blog is geared more towards my writing business, I wanted to make sure to have a great beginning: poignant, relevant, informative, and, at the same time, engaging.  So, I returned to my academia roots and conducted a little independent research; I looked through the archives of three of my favorite writing blogs and found their "maiden" posts.