Case Study: Red Dirt Coffee House Promotes their Business with Social Media

A Small Business Gains Big Exposure through Social Media

The Birth of a Business

Jackye and Paul Balegal had always dreamed of opening up a coffee shop, but with both of them working full-time and raising two children, the dream remained just that. Until, one evening, while enjoying a Happy Hour drink, the couple wrote out their business plans on a cocktail napkin. Their kids were now teenagers, and Jackye had recently taken a break from full-time employment, so they thought the time was perfect!

Reach New Heights in Your Industry: Promoting Your Business with Case Studies

Case studies...

From an academic point of view, case studies present a researcher's observations of a phenomena or subject in its natural setting: how it works, what struggles or successes it experiences, and how to help it improve. Academic case studies are not so much outcome-based, as they are focused on the process. At the heart of academic case studies is discovery, resulting in a journey.

In many ways, marketing case studies do the same thing!

Grow Your Business in 2015 with a Successful Social Media Campaign

Are you looking to grow your business in 2015, but not sure how?

I have three little words for you: social media campaign.

Sure, you might already have a Facebook page, a Twitter account, or a YouTube channel, but that doesn't necessarily mean you are running a successful social media campaign.

I would like to share a special report with you titled, “Social Media & the Wine Industry”. In this book, you will learn how vineyards and wineries, large and small, all over the world, are using social media to promote their businesses. From the Outback to the Canadian desert (yes, there are deserts in Canada!) to right here in the good old US of A, you will read about vineyards and wineries who are using social media to attract new customers, nurture existing relationships, and build their brand awareness. Just sign up on the right for your complimentary copy of “Social Media & the Wine Industry”!

Sustainability in the Wine Industry

“We cannot hope to create a sustainable culture with any but sustainable souls.” 

~ Derrick Jensen, Endgame, Vol. 1: The Problem of Civilization

With over 1,000,000 acres of American soil dedicated to vineyards, sustaining the land has become a priority for an increasing number of viticulturists. According to the World Commission on Environment and Development, sustainability ensures that humanity “meets the needs of the present without compromising the ability of future generations to meet their own needs” (Sustainable Development, par. 1). To do this, those who work the land must do so with, what the Iroquois Indians coined, the “next seven generations in mind”. 

Sustainability in the wine industry takes on many forms, from water conservation to natural pest control methods to alternative power sources. According to the California Sustainable Winegrowing Alliance (CSWA), a nonprofit organization created to promote sustainable winegrowing practices, identifies 227 “best practices for the environment and communities from grapes to glass”. No matter what practices, or how many, a vineyard implements, taking any steps towards sustainability is a step in the right direction! 

J. Lohr: A legacy in California's Wine Industry

Visit J. Lohr's website

"As a company, it is important to embrace sustainability on a cultural level, and once you start thinking in this way, you will find more and more opportunities to make positive changes," ~ Kathryn Teissier du Cros – J. Lohr, Sustainability Coordinator

The Birth of a Legacy

Forty years ago, Jerry Lohr planted more than just wine grapes on California’s Central Coast; he planted the seeds that would become a family legacy. A pioneer of California’s wine industry, Jerry set down roots on the Central Coast in the late 1970s. With a farming background to spur his passion and engineering expertise to drive his research, Jerry took a chance on the untapped terroir, now-acclaimed as one of the premier winegrowing regions of the wine industry.  

Reaching Out Through Facebook: How Peloton Cellars uses Facebook to “Keep in Touch”

 “I'd say the majority of those who attended our Grand Opening were informed through FB (Facebook). That made a huge impact. I can reach out to those who I don't see nor communicate with on a regular basis.”

Trish Kesselring

Peloton Cellars

Avila Beach, CA

Why the name Peloton?

French for “group”, how does a winery get the name Peloton? Founded by four friends who share a love of wine rivaled only by their love of cycling, Peloton Cellars marries the two worlds in creative ways.  Using the winery’s tasting room as a canvas, Peloton Cellars brings its love of wine and cycling to the forefront of its operation, providing décor to please the eye while the palette feasts upon its wine. From the winery's name, French for a close-knit pack of bicyclists, to the cycling quotes found on each finely-crafted bottle of wine, you are sure to appreciate Peloton’s passion for wine and cycling.