Sunday, April 5, 2015

Hidden Opportunities to use Case Studies in the Wine Industry

A well-written case study can help potential clients see your business from a familiar perspective - that of another consumer. When crafting a case study, the writer focuses on a specific problem, obstacle, or challenge the potential client might face - one that the company writing the study can help resolve.

Traditionally, case studies have been used in tech companies and the business industry. But, that doesn't mean they won't work in other fields.

Take the wine industry! One wouldn't typically think of the wine industry aspresenting problems or challenges that can be shared in a case study. But, there are! Here are just a few opportunities for using case studies in the wine industry:
  • Bottles and labels - You've just finished crafting your most recent vintage of wine and are ready for bottling. How your wine is packaged and marketed matters just as much as the quality of wine inside, so you turn to the internet for options. As with any product or service these days, there are myriad of companies trying to sell you their wares. How do you choose? Check their website for customer case studies. 

  • Wine corks - You've bottled your very first vintage, and you don't want to use just any old cork to top off the bottles! As with most fine wines, you want it to be able to breathe while it ages. Reading case studies of clients who previously used cork from a particular company can help you make a more informed decision.  
  • Wine bottle etching and screen printing - Launch your brand above all others with ornately decorated wine bottles! This option can be expensive, though, so you don't want to simply choose someone out of the phone book, or in today's world, a Google search! Reading previous clients' experiences with the quality of work, as well as their customers' feedback, can help you decide if this option will be a worthy investment. 
  • Wine barrels - Synonymous with the wine industry, the wine barrel poses a unique challenge for vintners. With a variety of barrel options, such as style, size, and, most importantly, the type of wood used, vintners need to carefully consider these characteristics. Well-crafted case studies on your website just might help tip the scale in your favor!
As you can see, case studies have the potential to play a major role in the wine industry. So, the next time you are creating a budge for your marketing plan, consider setting aside some money to invest in customer case studies

If you are interested in having case studies written for your vineyard or winery, trust a copywriter with a special interest in the wine industry! Feel free to contact me if you have any questions or would like to discuss hiring me to write case studies for your business.

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