Friday, May 29, 2015

Seven Ways to Promote Your White Paper

You already know the benefits of writing a White Paper - solve a problem for potential clients, build brand awareness by proving your company is a leader in your industry, persuade your audience while informing them - but what should you do once you have completed your White Paper? 

Should you share it? If so, how and where? 

Should you mail out hard copies? If so, to whom?

Your White Paper will do little good if it just sits idly, so here are seven ways to promote your White Paper and get people reading it:

Wednesday, May 13, 2015

How Customer Case Studies are Impacting the Education Field

I was in my second year of teaching, at the elementary level, when a fellow second-year colleague of mine and I decided we wanted to pilot a new computer-based grading program. Up until that time, our district still recorded student grades and progress the old-fashioned way, pen to paper. Many of our veteran colleagues clung to the old adage, “If it ain’t broke!” 

But, as we would all soon learn, the "traditional" way of grading was broken, antiquated, inefficient, and in desperate need of repair!

The grading program I piloted, Online Assessment Reporting System (OARS), was effective and easy to use. Unfortunately, it wasn't marketed in a way that appealed to teachers, especially seasoned teachers.