I love these commercials! But, until I began my online writing career, I didn't realize just how true they ring!
When I first set off on this endeavor, creating an online writing business, I spent countless hours researching. I Googled terms close to my interests, such as "freelance copywriter", "freelance copywriting", and "making money online". What I found was an immeasurable, almost unmanageable, amount of information.
Overwhelmed, I began to research more narrowed terms, from "creating a website" to "SEO strategies" to "social media". Again, endless information to sift through.
Inundated with information and facing an overload of resources, I needed help with my help!
Trying to research such broad terms, even those I felt were more narrow in scope, resulted in "information overload". I had all these ideas and terms and strategies bouncing around in my head; like air molecules, the more information I accumulated, the more rapidly they bounced off one another.
To stop this accumulation of information, I realized that I needed to focus on that which was meaningful, helpful, and relevant to my immediate needs.
So, I created an action plan: a systematic approach to creating, building, and sustaining my online writing business. With an action plan, I delineated steps to follow. And, with these steps, I have been able to narrow my queries down to manageable searches.
The steps I have identified are as follows (it's important to note that these steps are cyclical, constantly being revisited, otherwise one's business becomes stale and stagnant):
- Create a focused, relevant Website
- Collect and upload my Portfolio pieces
- Spread my Wings via Social Media groups
- Drive Traffic to my site through content-rich Blog Posts
- Sustain customer loyalty with insightful, immediate responses to their feedback
Always open to new ideas and insights, I am curious as to what have been your strategies to managing "information overload"?