Thursday, February 16, 2012

Wine Country Captivates YouTube Viewers: Jordan Vineyard & Winery

Jordan Vineyard &Winery,
crafting award-winning Cabernet Sauvignon since 1972

How Jordan Vineyard & Winery preserves the land, and the people, that produce their wines 

My recent reintroduction to the euphoric experience found in a glass of wine has inspired me to expand my writing repertoire to the wine industry. 

Focusing on how the wine industry uses social media platforms to connect with their ever-expanding customer base, I began my journey with Jordan Vineyard & Winery, nestled in the heart of Sonoma's wine country.

Through my own independent research and an online interview with Lisa Mattson, Communication Director at Jordan Vineyard & Winery, I composed a case study, that I will share in a series of three blog posts, highlighting how she uses YouTube to share Jordan's unique culture of people and their crafts: Wine Country Captivates YouTube Viewers: Jordan Vineyard & Winery, Jordan Vineyard & Winery: A Proven YouTube Sensation!, and YouTube's Impact on Jordan Vineyard & Winery from a Business Standpoint

Here is a look at what makes Jordan Vineyard & Winery so special:

A Proud Tradition of Crafting Wine - Four decades and two generations deep

Cradled within the Sonoma Countryside, Jordan Vineyard & Winery, known for crafting award-winning Cabernet Sauvignon and Chardonnay, enters its fourth decade of viticulture.  In 1972, Tom Jordan, founder of Jordan Vineyard & Winery, planted the seed that began as a dream and cultivated it into a living, thriving vineyard.  Now, forty fruitful years later, his son, John, oversees every new vintage with the same pride and devotion he witnessed in his father.

Sprawled across the rolling countryside of their Alexander Valley and Russian River Valley vineyards, Jordan’s viticulture team takes advantage of the diverse microclimates within each vineyard block, producing slightly different variations of the same grape.  Having already brought over 30 vintages to fruition, Jordan Vineyard & Winery refuses to “rest on the laurels of its success and constantly adapts its farming and winemaking practices to drive higher quality each year”.  Bringing together “old-world” winemaking artistry and current innovations, Jordan Winery crafts wines defined by a balance of “intense fruit flavors, complex bouquets, and silky tannins”, making them the perfect accompaniment to any meal. 

Approaching viticulture with the preservation of the land in mind 

Jordan Vineyard & Winery has devoted three-quarters of its extensive estate to remain untouched, celebrating and preserving its natural landscape.  Tapping into the rich, fertile soil that the Sonoman region has to offer, Jordan Vineyard & Winery does so with the preservation of its natural habitat in mind.  Understanding that the cultivation of vineyards can have a lasting impact on its delicate ecosystem, Jordan Winery has long since embraced sustainable practices such as seeding ground cover, composting, and recycling water.  They have even introduced beneficial predators to help maintain balance and harmony on their estate.

Recognized as one of the first wineries to be certified in the Sonoma Green Business Program (1999) and in the Bay Area Green Business Program (2000), Jordan Vineyard & Winery has established themselves as a forward-thinking leader in the wine industry, inspiring others to honor and preserve the land they cultivate.  In addition to these accolades, Jordan Winery’s energy usage was certified “carbon neutral” in 2009.  Achieving their energy reduction goals, installation of a solar array is currently underway, which will satisfy 75 percent of the wineries energy needs.  Every member of Jordan Vineyard & Winery takes great pride in their role of creating an unforgettable experience for wine lovers while remaining dedicated to the responsibility they share in caring for the environment. 

To view the entire case study, check out the Writing Portfolio page.

Do you have a favorite winery or vineyard that uses YouTube to connect with its clientele?  Share them here so we might all enjoy the experience.

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