Seven Ways to Promote Your White Paper

You already know the benefits of writing a White Paper - solve a problem for potential clients, build brand awareness by proving your company is a leader in your industry, persuade your audience while informing them - but what should you do once you have completed your White Paper? 

Should you share it? If so, how and where? 

Should you mail out hard copies? If so, to whom?

Your White Paper will do little good if it just sits idly, so here are seven ways to promote your White Paper and get people reading it:

How Customer Case Studies are Impacting the Education Field

I was in my second year of teaching, at the elementary level, when a fellow second-year colleague of mine and I decided we wanted to pilot a new computer-based grading program. Up until that time, our district still recorded student grades and progress the old-fashioned way, pen to paper. Many of our veteran colleagues clung to the old adage, “If it ain’t broke!” 

But, as we would all soon learn, the "traditional" way of grading was broken, antiquated, inefficient, and in desperate need of repair!

The grading program I piloted, Online Assessment Reporting System (OARS), was effective and easy to use. Unfortunately, it wasn't marketed in a way that appealed to teachers, especially seasoned teachers. 

Hidden Opportunities to use Case Studies in the Wine Industry

A well-written case study can help potential clients see your business from a familiar perspective - that of another consumer. When crafting a case study, the writer focuses on a specific problem, obstacle, or challenge the potential client might face - one that the company writing the study can help resolve.

Traditionally, case studies have been used in tech companies and the business industry. But, that doesn't mean they won't work in other fields.

Take the wine industry! One wouldn't typically think of the wine industry aspresenting problems or challenges that can be shared in a case study. But, there are! Here are just a few opportunities for using case studies in the wine industry:

• Bottles and labels - You've just finished crafting your most recent vintage of wine and are ready for bottling. How your wine is packaged and marketed matters just as much as the quality of wine inside, so you turn to the internet for options. As with any product or service these days, there are myriad of companies trying to sell you their wares. How do you choose? Check their website for customer case studies. 

Case Study: Red Dirt Coffee House Promotes their Business with Social Media

A Small Business Gains Big Exposure through Social Media

The Birth of a Business

Jackye and Paul Balegal had always dreamed of opening up a coffee shop, but with both of them working full-time and raising two children, the dream remained just that. Until, one evening, while enjoying a Happy Hour drink, the couple wrote out their business plans on a cocktail napkin. Their kids were now teenagers, and Jackye had recently taken a break from full-time employment, so they thought the time was perfect!

Reach New Heights in Your Industry: Promoting Your Business with Case Studies

Case studies...

From an academic point of view, case studies present a researcher's observations of a phenomena or subject in its natural setting: how it works, what struggles or successes it experiences, and how to help it improve. Academic case studies are not so much outcome-based, as they are focused on the process. At the heart of academic case studies is discovery, resulting in a journey.

In many ways, marketing case studies do the same thing!

Grow Your Business in 2015 with a Successful Social Media Campaign

Are you looking to grow your business in 2015, but not sure how?

I have three little words for you: social media campaign.

Sure, you might already have a Facebook page, a Twitter account, or a YouTube channel, but that doesn't necessarily mean you are running a successful social media campaign.

I would like to share a special report with you titled, “Social Media & the Wine Industry”. In this book, you will learn how vineyards and wineries, large and small, all over the world, are using social media to promote their businesses. From the Outback to the Canadian desert (yes, there are deserts in Canada!) to right here in the good old US of A, you will read about vineyards and wineries who are using social media to attract new customers, nurture existing relationships, and build their brand awareness. Just sign up on the right for your complimentary copy of “Social Media & the Wine Industry”!

Sustainability in the Wine Industry

“We cannot hope to create a sustainable culture with any but sustainable souls.” 

~ Derrick Jensen, Endgame, Vol. 1: The Problem of Civilization

With over 1,000,000 acres of American soil dedicated to vineyards, sustaining the land has become a priority for an increasing number of viticulturists. According to the World Commission on Environment and Development, sustainability ensures that humanity “meets the needs of the present without compromising the ability of future generations to meet their own needs” (Sustainable Development, par. 1). To do this, those who work the land must do so with, what the Iroquois Indians coined, the “next seven generations in mind”. 

Sustainability in the wine industry takes on many forms, from water conservation to natural pest control methods to alternative power sources. According to the California Sustainable Winegrowing Alliance (CSWA), a nonprofit organization created to promote sustainable winegrowing practices, identifies 227 “best practices for the environment and communities from grapes to glass”. No matter what practices, or how many, a vineyard implements, taking any steps towards sustainability is a step in the right direction!